Percentage Discount (%) Offer

Use a Percentage Discount ( % ) to give a limited time discount on all or specific products.

Examples

Here are some examples of how you can use Percentage Discount ( % ) offers to drive your business goals.

20% off an entire purchase of $100 or more
Increase your average ticket spend with an incentive to spend and save more.
20% off select items
Drive members to try new items or sell excess inventory to make room for new products.
Membership only 10% off all purchases for 1 year
Offer exclusive discounts to members as a reward for their loyalty.
Tiered percentage discounts increased based on spend
Recognize members who spend more with greater discounts, and motivate other members to strive for higher-tiered discounts.
Percentage Off BOGOs (ex. BOGO 50%)
Instead of a tradition Buy One Get One Free, you can use the Percentage Discount Offer type to give away a partial discount instead of a free item.
Buy 3 get, 1 Free (i.e. the 3rd item is free)
A standard BOGO only requires buying 2 items to get 1 free. However, using the Percentage Discount Offer type allows for more advanced setups—like requiring a member to buy 3 items to get 1 free.

Learn more here: Example Offers & Item Groups

Things to Know

This discount value is calculated based on the basket subtotal. The basket subtotal is the sum of all qualifying items — this means tax, tip, and most other service charges will not be included.
Some items will not be included in the discount value, when items have been marked as non-qualifying for discounting. For example, alcohol items may not want to be discounted. If a purchase includes one $6 beer and one $10 burger, plus a 10% discount — the percent discount will be $1, excluding the beer from the discount.
Percentage discount offer type is not available for the Purchase Total campaign automation. If you’re looking to create a percentage discount based on a member making a purchase, use the alternate method by creating a Recurring campaign offer targeted to an audience based on when their last visits (i.e. purchases) were made.

Create a Percentage Discount Offer

Navigate to Campaigns / Create.
Choose your Automation and click Next Step.
Choose the Offer action.
Notes: some automation will automatically navigate you to the offer setup when no other action options are available.
Choose Discount ( % ) as your Offer Type.
Define your offer parameters.
See Percentage Discount (%) Offer Configurations for details on how to configure your offers.
Notes: the campaign builder will determine for you which fields are required and options for your offer type selection. Enter all required fields displayed.
Click Next Step.
Set your target audience.
Notes: the audience step is only relevant for Date & Time and Recurring automation types. All other automation types are triggered based on when the member meets the event criteria.
1. To target all members, leave the audience Segment OFF.
2. To target a specific audience, turn Segment ON. Select an existing audience or create a new audience within the builder.
Click Next Step.
Enter a unique Campaign Name for your internal reference.
Schedule your campaign Start Date and time.
(Optional) Schedule your campaign End Date and time. If this is not defined, you campaign will be ongoing with no end date.
Review your campaign details and click on Schedule to create your new campaign.

Percentage Discount (%) Offer Configurations

Below is a list of all the configurations available for a Percentage Discount Offer. See Offer Configuration Options for details on how to configure your offers.

Field	Type	Required	Description	Example / Notes
Offer Type	Dropdown	✅ Yes	Defines the type of offer being created.	You’ve selected Discount (%).
Available	Checkbox Group	✅ Yes	Determines if the offer is valid in-store, online, or both.	Supports dual environments.
Offer Name	Text Input	✅ Yes	Short internal name for the offer; must be concise.	Caution: longer names may not display in integrations.
Offer Description	Text Input	✅ Yes	A brief explanation of what the discount offer does.	Include any conditions or restrictions.
Offer Value	Text Input (Numeric)	✅ Yes	The percentage value to discount.	Example: `10` (for 10% off).
Discount Code	Text Input	Optional	POS discount code, if applicable.	Used to map discounts with in-store or online systems.
Qualifying Rule	Radio Button	✅ Yes	Applies the rule to either the Basket or a specific Item.	Choose based on where the discount should apply.
Qualifying Item Group	Dropdown	✅ if “Item”	Defines which items trigger the discount.	Appears only when Item is selected as Qualifying Rule.
Reward Item Group	Dropdown	✅ if “Item”	Defines which items the discount is applied to.	Appears only when Item is selected as Qualifying Rule. Learn more about Item Groups.
Single or Multiple Use	Radio Button	✅ Yes	Choose whether members can use the offer once or multiple times.	Select `Multiple use` to show more options below.
Multiple Use Limits	Dropdown + Inputs	Optional	Restricts redemptions within a specific time frame.	Example: 1 use per 2 hours. Leave blank for unlimited.
→ Limit Type	Dropdown	✅ (if used)	Time unit for limits (e.g., by hour).	The only option is `By hour`.
→ Number of Uses	Integer	Optional	Max redemptions allowed in the selected window.	Example: `2` redemptions. Leave blank for unlimited.
→ Time Window (in hours)	Integer (1–24)	Optional	Time frame (in hours) for limiting redemptions.	Example: `3` hours.
Maximum Offer Uses Per Member	Integer	Optional	Total redemptions per member for the entire duration.	Leave blank for unlimited.
Minimum Purchase Value	Text Input (Currency)	Optional	The order must meet this value before the discount can be applied.	Example: `10` (discount valid on orders $10 and up).
Day-part Limits	Time Range Selector	Optional	Restricts offer usage by time of day and day of week.	Example: `12:00 PM to 11:59 PM daily`.
Expiration	Dropdown	Optional	Controls how and when the offer expires.	See detailed options below ⬇
→ No expiration	Option	—	The offer will remain active indefinitely.	Useful for evergreen offers, but not advised for unlimited use cases.
→ Expires on fixed date	Option + Date Picker	✅ if chosen	Sets a specific calendar date, time, and timezone when the offer expires.	Example: Expires on 12/31/2025 at 12:00 PM America/Los_Angeles.
→ Expires after earned	Option + Duration	✅ if chosen	Sets expiration based on the number of UTC days or hours after the offer is earned.	Example: Expires 7 days after earning.
→ Expires after first presented	Option + Duration	✅ if chosen	Sets expiration based on the number of UTC days after the offer is shown to the member.	Example: Expires 3 days after being shown.
Registered Member Use Only	Toggle	Optional	Restricts the offer to registered loyalty program members only.	ON = members only.
Participating Locations	Store Picker / CSV	✅ Yes	Select stores or upload list for offer availability.	Max 250 stores or all stores.

Advanced Settings

Setting	Type	Default	Description	Help Link
Exclude Modifiers in Discount	Toggle	ON	Excludes item modifiers from the discount calculation entirely.	View Article
Apply Offer to Lowest Value Item	Toggle	ON	Applies the discount to the lowest-priced eligible reward item in the group.	View Article
Sum Parent & Modifiers for Discount	Toggle	ON	Combines the base item and its modifiers when determining eligibility or discount value.	View Article