Campaign text messages can be periodic messages sent for marketing purposes. These require customers to actively express consent in writing (e.g. double opt-in) to receive your text messages.
Things to Know
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When crafting your message content, it’s important to understand compliance before you send a message. Prior express written consent from your customers is mandatory. Check out the Text Message Compliance guide for more information.
It is always a good idea to contact an attorney to seek additional advice pertaining to TCPA (Telephone Consumer Protection Act) and SMS —text marketing best practices in general.
Create a Campaign Text Message
A campaign text message is strictly marketing message sent to a defined audience.
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Navigate to Campaigns / Create.
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Select the automation type Date & Time or Recurring and click Next Step.
Note: The Recurring campaign requires additional interval details to be defined before clicking Next Step
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Select to Send Text Message
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Enter your text message content and click Next Step.
Notes: The Date & Time campaign requires additional scheduling to be defined before clicking Next Step
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Define your Audience segment and click Next Step.
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Enter a unique and easy to understand Campaign Name for your internal reference.
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Schedule your campaign Start Date and time.Schedule your campaign Start Date and time.
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(Optional) Schedule your campaign End Date and time. If this is not defined, you campaign will be ongoing with no end date.
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Review your campaign details and click on Schedule to create your new campaign.
Create a Campaign Text Notification
A campaign text notification is a text message send that occurs at the time of a specified event.
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Navigate to Campaigns / Notifications.
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Click the + to add a new notification.
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Select the event that will trigger the notification and click Next. For more info, see Notification Events.
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Enter a unique and easy to understand Event Name.
Notes: fields may vary based on event type, enter all required information -
Choose Text message as the Medium.
Notes: Text messaging must be enabled on your account for the text message action to be selectable. Please contact your Customer Success Manager to enable text messaging on your account. -
Enter your text message content. For more info, see Text Message Compliance.
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Schedule your notification Start Date and time.
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(Optional) Schedule your notification End Date and time. If this is not defined, you notifications will be ongoing with no end date.
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Review and Create your new notification.